Developing Business in the Communities We Call Home
“To be sustainable, business development must be continuous.” – Duncan S. Milne, Retired US Marine Corps Colonel, President,Dixon Center for Military and Veterans Services At
“Create specific content for our audience (partners, donors, business drivers, and networks).”
– Stakeholder Engagement: Dixon Center for Military and Veterans Services: Three-Year Business Plan (FY26–FY28)
From January to March 2026, Dixon Center for Military and Veterans Services (the Center) has strategically enhanced its outreach and communication initiatives to build stronger connections with organizations, communities, and movements committed to supporting veterans and their families.
As outlined in the Center’s Three-Year Business Plan (FY26–FY28), our Stakeholder Engagement guidance states: “Develop tailored content for primary (partners, donors), secondary (business drivers), and tertiary (networks) audiences; Highlight impact stories, best practices, and innovations through newsletters, reports, and events; and Engage stakeholders in co-creation of initiatives and recognition of contributions.”
To advance these objectives, we maintained a robust editorial calendar, facilitating timely and relevant social media content across multiple platforms. Partners are encouraged to share significant updates during weekly check-ins to maximize visibility. Our social media analytics demonstrate notable engagement: Instagram reached 971 views (with 87% from followers), Facebook recorded a 70% increase in engagement (203 interactions and 2,953 views), Threads garnered 20 interactions and 128 followers, and LinkedIn impressions rose by 84% to 2,953, evidencing our expanding digital presence.
We continue to collect and analyze data to optimize the distribution and effectiveness of our Bugler E-Newsletter and blog posts, carefully monitoring open rates and traffic to ensure content remains pertinent and accessible. Podcast initiatives are progressing, with ongoing efforts in scheduling, guest outreach, and analytics enhancements. The website recently underwent a comprehensive update, and we invite submissions of high-resolution event photos for an upcoming image refresh.
Lastly, we are conducting a thorough review of all print collateral and collaborating with designers on a logo refresh as part of a broader brand audit, ensuring that our visual identity remains aligned with our mission.
“To be sustainable, business development must be continuous.” – Duncan S. Milne, Retired US Marine Corps Colonel, President,Dixon Center for Military and Veterans Services At
“Veterans shouldn’t have to choose between purpose and opportunity. Registered apprenticeships offer both – clear pathways into skilled careers that value the discipline, leadership, and
“Now more than ever, we are reaffirming our unwavering support for those touched by military service by ensuring we have the resources to fulfill our commitments.” – Eileen
“Connection is not an event outcome — it is a system design challenge. If we want to reduce isolation, we must build the pathways that
