Dixon Center Bugler: Honor & Impact-Veterans Day Campaign Results

In his appropriate quote, Col Duncan Milne, President of Dixon Center, commends the development team for their outstanding efforts and contributions this month, which have significantly advanced our organization’s goals. Their dedication has been instrumental in driving growth and increasing revenue.

On Veterans Day, Dixon Center launched its end of year giving campaign. We extend our heartfelt gratitude to everyone who donated and engaged with our work as a meaningful way to celebrate Veterans Day. The response to this campaign has been remarkable, reflecting the dedication of our supporters and the impact of our mission.

Campaign Results and Growth

• Profitability: We achieved a 39% increase in resources compared to the same period last year.
• Donor Growth: The number of donors increased by 22%.
• Average Gift Sizes:
  • Corporate donors: $74,200
  • Foundations: $45,300
  • Major donors: $13,900
  • Individual donors: $280

Engagement and Outreach

• YouTube Engagement: Over 17,000 views of the New York City Veterans Day Parade.
• Direct Outreach: 379 Veterans Day postcards sent to partners and supporters.
• Newsletter Impact: 2,257 recipients of The Bugler received our Veterans Day message, and our subscriber base has tripled since last year.
• Social Media Reach: Increased views and impressions of Veterans Day posts across LinkedIn, Facebook, Instagram, and Threads compared to the previous week.

Congratulations to our development team for their leadership and ability to inspire our organization, donors, and partners. Their efforts have provided purpose, direction, and motivation, enabling us to fulfill our mission and make a lasting impact.