
Outreach & Communications Update
“Build a strong digital presence, utilizing social media to foster relationships and expand visibility.” – Outreach & Awareness: Dixon Center for Military and Veterans Services: Three-Year Business
While our donors don’t often expect more than a simple “thank you” in return for their generosity, a small token of our appreciation is going a long way.
Over the past 14 months, based on their donation, 133 donors to Dixon Center for Military and Veterans Services received a branded gift they are using every day, including either a grocery tote bag, a travel mug, a cooler bag, or a pullover. These myriads of donor gifts don’t cause us to blow our budget – over the past two years they have been paid for from the generosity of a family who recognizes the importance of donor appreciation and relationships.
Recently, in collaboration with our benefactor we are adding branded hoodies, socks, and drawstring bags to the gifts we will present to individual and major donors, depending on the level of their contribution.
As we were contemplating the role donor gifts play in our fundraising, our development team laid out a few benefits including, cultivating donor relationships, incentivizing future support, inspiring other prospects, and providing us with branding opportunities.
We hear from donors, or experience ourselves, these everyday items spark conversations over coffee, on a walk, during travel, or out shopping. There is nothing we and our donors enjoy more than being asked to “tell me about Dixon Center for Military and Veterans Services.”

Examples of previous and current gifts. In 2025, donors who give $99 or less will receive a drawstring bag, $100-$499 will receive socks, $500+ will receive a hoodie.

“Build a strong digital presence, utilizing social media to foster relationships and expand visibility.” – Outreach & Awareness: Dixon Center for Military and Veterans Services: Three-Year Business

“Enabling the enablers is a mission imperative. We do that by supporting partners in events across the country.” – Colonel Duncan Milne, President,Dixon Center for

“The Center’s Command Council serves as an advisory committee and is a crucial part of our development strategy.” – Eileen Greenlay, Director of Development The Command

“We are proactively identifying challenges impacting veterans and their families in New York State. By combining the strengths of the Center, AlphaROC, and the Dwyer